KEEP IT COOL

Platinum hair has been “in” for a while, and that’s no secret. From high school and through most of college I kept my blonde tone anywhere from strawberry to golden and never thought I’d vary from that. I jumped on the icy train quickly and switched to cool toned blonde around the time I moved to New York, and since then I’ve gotten questions about how I keep my hair cool and light.

MY ANSWER? Patience, for one.

AT THE SALON

If your hair isn’t light blonde to begin with, it’s best to take your time with lightening it so you don’t damage your hair (if you do, I have solutions.) If you have any sort of red in your hair, be it from your natural color or from dye, the process of getting that cool tone is going to be trickier. Work with a stylist that is skilled with blondes and you’ll be just fine!

Now, there are two ways you can lighten your hair — highlights or bleach and tone. It is probably safe to say that most strikingly ice platinum blondes do bleach and tone, where bleach is applied all over and then toned to the right color. If you’re going for dramatic, this may be the way to go. If you like more dimension in your hair, you’ll want to opt for highlights, which is what I do.

MY HIGHLIGHTS TRICK

There are several things I do for my highlights to give the all-over color feel while maintaining dimension. First, my stylist in Houston does heavy slices of highlights as opposed to weaving them. This is better if your hair is already light so you don’t have stripes. I also alternate doing full highlights and partial. I like my color to be bright around my face as well, so sometimes I’ll have my stylist lightly brighten the roots all around my hairline on my face. This is what works for me, and I always recommend talking everything over with your stylist to create the look that is best for your hair and what you’re going for!

THE TONER

If you want an icy, cool toned blonde, you may need to tone your hair.  I recommend opting for a toner that is grey, purple, or blue. Think about it like a color wheel. Purple is the opposite of yellow, so it will cancel out the yellow tones. Blue is the opposite of orange, so it will cancel out the orange tones. I’ll get more into those later!

I tend to favor more of a silver/grey tone to my hair, but I actually haven’t been toning it lately. I’ve been seeing Melanie at N Salon recently and she recommended not toning my hair, and I’ve loved the results so far. She just highlights and uses a purple shampoo on me. This is exactly why it’s best to talk through what your goals with your hair are with your stylist — they can recommend the best process for YOUR hair. 

AT HOME UPKEEP

Keeping your hair icy doesn’t end at the salon, unfortunately. Lucky for you, I’ve found an arsenal of products that help me maintain my color and banish gross, yellow brassiness.

JOICO COLOR BALANCE PURPLE SHAMPOO

This one is probably a no-brainer. You’ve likely heard to use a purple shampoo to get rid of brassy tones. I’ve tried a few, and my biggest complaint with most that I’ve tried is that they never seem to feel like they actually clean my hair. I don’t wash my hair often, so I want it to feel clean no matter what shampoo I use, and I really don’t want to wash it twice to get that feeling. 

I use the Joico Color Balance purple shampoo because it miraculously does give that clean feeling and just the right amount of color. I’ve heard great things about the Fanola No Yellow shampoo, but I have yet to try it. 

OVERTONE DAILY CONDITIONERS

This is what I use when I want a dramatically “cooler” look. I have both the pastel purple color and pastel silver. The pastel purple deposits a little too much color for my liking, so I usually stick with the pastel silver. The ends of my hair soak up color very easily, so the silver gives the cool tone without straight up turning my hair a different color. 

They have a ton of different colors so if you’re trying to maintain red, rose gold, or virtually any other color, they have something for you! 

EVA NYC LEAVE-IN FOAM

I don’t use this frequently either, because it also deposits quite a bit of purple color. However, I like to use it when I want my color to look amazing in photos. It also smells AMAZING which is always a plus. It’s definitely great for a little extra boost when needed! 


That’s about it! As I’ve mentioned a few times, it’s always best to work with your stylist on your color. They’ll be your ultimate resource for the results you’re looking for. Have you tried any of these products, or what are your secrets for keeping blonde color cool? Thank you for reading! 

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